Buying Eyewear Online

 

Buying eyewear online is a growing trend. Last year, online eyewear sales accounted for 4% of the $27.5 billion eyewear industry. The rise in eyewear sales online is attributed to the convenience of shopping online. However, not all online optical vendors are equal. Buying eyewear online can be risky. Some online retailers are fraudulent, and the best way to avoid the scams is to read the sellers' reviews and check their legitimacy.

 

Buying eyewear online is not as popular as shopping for other retail goods, but the trend has picked up in recent years. Some ophthalmic practitioners are ignoring the trend, while others are educating their patients about it. Online retailers are trying to commoditize eyewear. They claim to offer lower prices and a wider selection of frames than traditional retailers. Some even offer money back or credit towards another pair of glasses. However, not all online eyewear retailers can fill complicated prescriptions.

 

The newest online optical trend involves dispensaries. These optical centers now are gaining acceptance, with some of them accounting for 30 percent of a practice's revenue. However, online dispensaries are still very new to the industry, and face stiff competition from big box retailers. Some ophthalmic practitioners are able to make money off of these new ventures, while others see them as a threat.

 

The online optical trend will likely fizzle out, but ophthalmic practitioners can educate themselves about it. The Vision Council has conducted research on the topic. They released a special interest consumer report in December 2020. It tracked direct online purchases of contact lenses and plano sunglasses. The report was produced as a free download for members of the Vision Council. In addition, the report includes data on how consumers view the new trend and what they expect to see in the future.

 

The Vision Council surveyed 4,909 adult consumers. Of those consumers, 22.5 percent of them used the internet during their most recent prescription eyeglass purchase. They also studied the quality of the online optical services. These included a virtual try-on tool, an online prescription check, a look at different styles of eyewear, and a comparison of prices. The report also examined the quality of lenses, the distance between a person's eyes and the center of an optical lens, and the separation distance between optical centers.

 

One of the most popular eyewear sites is EyeBuyDirect. They offer a wide selection of frames, lens options, and premium designer brands. They also have an easy checkout process, and a 14-day return policy. The website also offers a style and fit quiz to help you find the perfect pair of eyeglasses.

 

The Ray-Ban glasses have frames for men and women. They are Canadian, and they feature exclusive designs with Canadian celebrities. They also offer an in-home try-on service. However, they do not offer prescription eyewear. This is because their business is dedicated to athletes.

 

Another popular site is Zenni. They offer a 3D try-on service, as well as fun eyewear accessories. They also have a store credit offer, but they do not include shipping costs. They have a 7 to 10-day turnaround time, and they offer a 50 percent refund if the customer is not happy with their purchase. It’s good to click on this site to learn more about the topic: https://en.wikipedia.org/wiki/Eyewear.